This Online Beauty Brand Strategist role at Blossom Beauty Care is fully remote and pays $72,000 per year. You will plan digital brand strategy, run paid and organic campaigns, manage influencer partnerships, and use Google Analytics and Shopify data to grow e-commerce sales.
Company: Blossom Beauty CareLocation: RemoteSalary: $72,000 per yearAbout Blossom Beauty Care:
Blossom Beauty Care is a fast-growing beauty brand committed to providing high-quality, innovative skincare and beauty products that empower individuals to feel confident and radiant. With a focus on sustainability and inclusivity, Blossom Beauty Care aims to redefine the beauty industry by offering products that cater to diverse needs while promoting self-care. We seek an Online Beauty Brand Strategist to join our dynamic team and help elevate our digital presence and brand growth.
Position Overview:
The Online Beauty Brand Strategist will develop and execute comprehensive digital brand strategies that drive Blossom Beauty Care's growth in the competitive online beauty space. This remote position requires a blend of creativity, strategic thinking, and data-driven decision-making to enhance the brand’s online presence, engage customers, and ultimately increase sales. As part of the marketing team, you will play a key role in creating campaigns, building brand awareness, and growing our loyal customer base.
Key Responsibilities:
Brand Strategy Development:
Design and implement digital brand strategies to increase Blossom Beauty Care’s visibility and market share across various online platforms (e-commerce, social media, email marketing, etc.).
Develop a consistent brand message that aligns with our inclusivity, sustainability, and quality values and effectively communicate these to our target audience.
Analyze competitor brands, brand positioning, and trends in the beauty industry to identify opportunities for differentiation and growth.
Digital Marketing Campaigns:
Planned, executed, and optimized paid and organic digital marketing campaigns on platforms such as Google Ads, Instagram, Facebook, Pinterest, and influencer networks.
Collaborate with content creators, influencers, and affiliate marketers to generate influencer marketing content that resonates with the brand’s target audience.
Monitor campaign performance, track KPIs, and adjust strategies to meet or exceed set objectives.
E-commerce and Website Optimization:
Oversee the e-commerce platform to ensure an excellent customer journey from product discovery to purchase, driving conversion rates and average order value.
Work closely with the web development team to ensure the website is user-friendly, visually appealing, and optimized for SEO.
Improve product listings, content, and imagery to enhance product appeal and customer experience.
Social Media and Content Strategy:
Create and execute engaging content strategies for social media platforms, including Instagram, TikTok, Facebook, and YouTube, that highlight the brand’s products, values, and community.
Lead social media campaigns that promote new product launches, limited-time offers, and seasonal promotions.
Foster community engagement by responding to comments, managing interactions, and creating meaningful dialogues with our audience.
Analytics and Reporting:
Utilize analytics tools such as Google Analytics, Shopify Analytics, and social media insights to measure campaign performance and website traffic.
Regularly report on key performance indicators (KPIs) to track the effectiveness of brand strategies and campaigns.
Make data-driven decisions to optimize strategies for better ROI, growth, and customer retention.
Collaborative Teamwork:
Work closely with the product development, graphic design, and sales teams to ensure consistent messaging and strategy alignment across all marketing channels.
Provide insights and recommendations to improve product packaging, promotional materials, and other marketing assets.
Participate in brainstorming sessions and contribute to the creative process for new product launches, special offers, and collaborations.
Customer Insights and Market Research:
Conduct market research and competitor analysis to understand customer needs, preferences, and behaviors within the beauty industry.
Use customer feedback, surveys, and online reviews to gather insights influencing future product and marketing decisions.
Develop customer personas to better tailor campaigns and product offerings to specific segments.
Brand Partnerships and Influencer Relations:
Identify and build relationships with beauty influencers, bloggers, and digital creators to promote Blossom Beauty Care’s products.
Negotiate and manage influencer contracts, collaborations, and promotional schedules.
Ensure brand alignment with influencers to maintain authenticity and credibility in all partnerships.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 3-5 years of experience in brand strategy, digital marketing, or a similar role within the beauty or fashion industry.
Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, SEO, SEM, etc.) and analytics platforms (Google Analytics, Facebook Insights, etc.).
Proven track record of successfully managing and growing e-commerce businesses and brands, particularly in the beauty sector.
Proficient in content creation and social media management, with experience in influencer collaborations and partnerships.
Excellent communication, writing, and organizational skills.
Ability to work independently remotely while collaborating effectively with cross-functional teams.
Strong creative and analytical skills with a data-driven mindset.
Knowledge of the beauty industry trends, products, and consumer behavior.
Experience with Shopify or other e-commerce platforms is a plus.
Why Join Blossom Beauty Care?
Innovative Environment: Blossom Beauty Care is committed to pushing the boundaries of beauty, embracing new ideas, and staying ahead of industry trends.
Work-Life Balance: We offer flexible work hours and the convenience of working remotely from anywhere.
Growth Opportunities: As a rapidly expanding brand, there is plenty of room for professional growth and advancement within the company.
Competitive Salary and Benefits: Enjoy a competitive salary of $72,000 annually and opportunities for performance-based incentives.
Blossom Beauty Care is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply. If you're passionate about beauty and ready to take on a dynamic role in a growing company, we'd love to hear from you!
This role is open to applicants from all countries — we welcome talented professionals worldwide.
Frequently Asked Questions
An online beauty brand strategist plans how a beauty brand presents itself across digital channels. In this Blossom Beauty Care role, that means building digital brand strategies, running campaigns on Google Ads, Instagram, Facebook and Pinterest, improving the e-commerce site and product listings, managing influencers, and reporting on KPIs to guide decisions.
Most people move into brand strategy from marketing, communications or e-commerce roles. A degree in marketing, business or communications is common, and a record of campaigns that grew a beauty or fashion brand helps a lot. For this position, Blossom Beauty Care asks for 3-5 years of brand strategy or digital marketing experience in beauty or fashion.
This remote position pays $72,000 per year, as stated in the posting. Blossom Beauty Care also mentions opportunities for performance-based incentives. Pay for brand strategists in general varies with experience, company size and location, so compare the full offer, including flexible hours and growth room, when weighing it against other roles.
Brand strategists usually combine creative thinking with analysis. Useful skills include brand positioning, market research, campaign planning, content and social media management, influencer relations and reading performance data. This posting also asks for excellent communication, writing and organizational skills, plus a data-driven mindset and solid knowledge of beauty trends and consumer behavior.
The company wants a bachelor's degree in marketing, business, communications or a related field, plus at least 3-5 years in brand strategy, digital marketing or a similar beauty or fashion role. A proven record of growing e-commerce brands and influencer collaboration experience are also listed, with Shopify knowledge marked as a plus.
Yes. Much of brand strategy work, such as planning campaigns, reviewing analytics, briefing creators and meeting with teams, happens online, so many companies hire for it remotely. This particular role is remote, and the company describes flexible work hours with the option of working from anywhere while collaborating with product, design and sales teams.
Common tools include ad platforms, analytics software and e-commerce systems. This posting names Google Ads, Facebook Ads, Google Analytics, Shopify Analytics, Facebook Insights and social media insights, along with SEO and SEM work. Channels mentioned include Instagram, TikTok, Facebook, YouTube and Pinterest, and experience with Shopify or similar platforms counts as a plus.
Junior brand strategy roles sometimes accept a year or two in marketing, but mid-level roles usually expect more. This position asks for at least 3-5 years of experience in brand strategy, digital marketing or a similar role within the beauty or fashion industry, so it suits someone who has already managed campaigns and brand growth.
A brand strategist usually focuses on the bigger picture: positioning, messaging, audience research and long-term direction. A brand manager is often more involved in day-to-day execution, budgets and product lines. In practice the titles overlap, and this role covers both strategy and hands-on work such as running campaigns, improving listings and managing influencer contracts.
Brand strategists often move on to senior strategist, brand manager, marketing manager or head of brand roles as their results build. Blossom Beauty Care describes itself as a rapidly expanding brand with plenty of room for professional growth and advancement, so this role could lead to wider marketing responsibilities over time.
