Online Salon Social Media Manager
Description
Online Salon Social Media Manager
Company: Blossom Beauty Care
Location: Remote
Salary: $63,000 annually
About Blossom Beauty Care
Blossom Beauty Care is a leading provider of premium salon services and beauty products dedicated to enhancing the confidence and well-being of our clients. We are committed to innovation and excellence and create transformative beauty experiences that resonate with a modern, diverse audience. As a growing company, we seek a passionate and creative Online Salon Social Media Manager to join our team and help amplify our digital presence.
Job Overview
The Online Salon Social Media Manager will play a pivotal role in shaping Blossom Beauty Care's online voice and image. This role involves developing and executing dynamic social media strategies to engage our audience, increase brand awareness, and drive customer loyalty. As a remote position, the candidate must be self-motivated, organized, and skilled in digital communication to collaborate successfully with our team.
Key Responsibilities
- Social Media Strategy Development
- Design and implement a cohesive social media strategy aligned with the company’s brand identity and marketing goals.
- Stay updated on industry trends, emerging platforms, and audience preferences to ensure strategies remain innovative and effective.
- Content Creation and Management
- Create high-quality, visually appealing, engaging content, including graphics, photos, videos, and captions tailored to different platforms such as Instagram, Facebook, TikTok, and Pinterest.
- Plan, schedule, and manage the company’s content calendar to maintain a consistent posting schedule.
- Community Engagement
- To foster strong relationships with followers, actively monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Initiate and participate in online conversations to increase audience interaction and build a vibrant community.
- Campaign Planning and Execution
- Collaborate with the marketing team to develop and execute social media campaigns for product launches, promotions, and special events.
- Track campaign performance and provide actionable insights for optimization.
- Analytics and Reporting
- Use social media analytics tools to track key metrics such as reach, engagement, conversion rates, and audience demographics.
- Prepare monthly performance reports and recommend strategies for improvement based on data insights.
- Collaboration and Coordination
- Work closely with the creative, product, and customer support teams to ensure a cohesive brand message across all channels.
- Coordinate with influencers and brand ambassadors to amplify campaigns and enhance outreach.
- Brand Advocacy
- Ensure all content aligns with the Blossom Beauty Care brand guidelines, tone, and voice.
- Promote a positive and inclusive image of the company that reflects our commitment to diversity and innovation.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience managing social media accounts for a beauty, lifestyle, or fashion brand.
- Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Strong knowledge of social media platforms, trends, and algorithms.
- Excellent written and verbal communication skills with a flair for storytelling.
- Graphic design skills and proficiency in tools like Adobe Creative Suite or Canva.
- Video editing experience is a plus.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Ability to work independently in a remote environment while maintaining effective collaboration with a team.
Why Join Blossom Beauty Care?
- Opportunity to be part of a fast-growing and innovative beauty brand.
- A flexible work environment with the ability to work from anywhere.
- Access to training and professional development opportunities.
- A chance to unleash your creativity and directly impact the brand’s growth.
Blossom Beauty Care is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re a creative, results-driven social media enthusiast passionate about beauty, we’d love to hear from you!