Online Beauty E-commerce Manager

Company: Blossom Beauty Care
Location: Remote
Annual Salary: $78,000

Overview:

Blossom Beauty Care is an innovative beauty brand committed to delivering premium skincare and beauty products to customers worldwide. With a growing online presence, we seek a motivated, creative, and results-driven Online Beauty E-commerce Manager to join our team. This remote position will provide the opportunity to lead and develop our online sales and marketing strategies, ensuring an exceptional customer experience and achieving company growth targets.

As the Online Beauty E-commerce Manager, you will play a pivotal role in shaping the direction of our e-commerce platform, ensuring seamless operations, and implementing effective digital marketing campaigns to elevate the Blossom Beauty Care brand in the competitive beauty industry.

Key Responsibilities:

1. E-commerce Strategy Development and Execution:
   • Develop and execute a comprehensive online sales strategy to drive revenue growth and enhance the customer shopping experience on our website and third-party platforms (e.g., Amazon, Sephora, etc.).
   • Analyze industry trends, market data, and consumer behavior to identify new opportunities for growth and expansion.
   • Oversee product launches, promotional campaigns, and seasonal sales initiatives to boost traffic and conversions.
2. Website Management and Optimization:
   • Manage the daily operations of the e-commerce website, ensuring products are displayed correctly, descriptions are accurate, and inventory is updated regularly.
   • Continuously optimize the website's user interface (UI) and user experience (UX) to improve conversion rates and reduce bounce rates.
   • Collaborate with the web development team to troubleshoot website issues and ensure seamless device functionality.
3. Digital Marketing and Campaigns:
   • Develop and implement targeted digital marketing campaigns, including email marketing, paid search (Google Ads, Bing Ads), social media advertising, and affiliate marketing.
   • Lead content creation for social media, including developing copy, imagery, and video that aligns with the Blossom Beauty Care brand voice.
   • Monitor the performance of marketing campaigns and adjust strategies to improve ROI.
4. SEO and SEM Optimization:
   • Lead efforts to improve organic search rankings through on-page and off-page SEO best practices, including keyword research, content optimization, and backlink building.
   • Optimize paid search campaigns for maximum reach and conversion, ensuring adherence to budgets and performance targets.
5. Customer Insights and Analytics:
   • Utilize data analytics tools (e.g., Google Analytics, Shopify Analytics) to track performance metrics, including sales, traffic, conversion rates, and customer behaviors.
   • Regularly report on KPIs and suggest data-driven improvements to enhance sales performance.
   • Analyze customer feedback, reviews, and engagement to identify areas for improvement in product offerings, website functionality, and customer service.
6. Inventory and Product Management:
   • Collaborate with the supply chain and logistics teams to monitor stock levels, manage product availability, and ensure timely deliveries.
   • Develop product bundling, pricing, and promotions strategies to optimize inventory turnover and boost sales.
   • Coordinate product photography and descriptions to maintain consistency and alignment with brand aesthetics.
7. Customer Service Excellence:
   • Oversee customer service channels (live chat, email, social media) to address customer inquiries promptly and effectively.
   • Implement strategies to improve customer satisfaction and drive repeat business, such as loyalty programs or personalized experiences.
   • Work closely with the customer service team to resolve escalated issues and continuously improve the customer journey.
8. Collaboration and Cross-Functional Teamwork:
   • Work closely with the marketing, design, content, and product teams to align e-commerce initiatives with broader business goals.
   • Collaborate with the sales and customer support teams to ensure consistent messaging and seamless execution of sales and service efforts.
   • Provide regular updates to senior management on the performance of e-commerce initiatives, budget adherence, and project timelines.

Qualifications:

• Proven experience as an E-commerce Manager, Digital Marketing Manager, or similar role within the beauty or retail industry.
• In-depth knowledge of e-commerce platforms, including Shopify, WooCommerce, or similar platforms.
• Strong understanding of SEO, SEM, and digital marketing best practices.
• Familiarity with analytical tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with social media platforms, paid advertising (Google Ads, Facebook Ads), and email marketing tools (MailChimp, Klaviyo, etc.).
• Ability to work independently remotely while maintaining clear communication and collaboration with team members.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Passion for beauty products and a deep understanding of the beauty industry.
• A bachelor's degree in Marketing, Business, or a related field is preferred but not required.

What We Offer:

• Competitive annual salary of $78,000.
• Flexible work schedule with the ability to work remotely from anywhere.
• Collaborative, creative, and inclusive work environment.
• Opportunities for professional growth and development.
• Discounts on Blossom Beauty Care products.
• A chance to significantly impact a growing brand in the beauty industry.

At Blossom Beauty Care, we empower our employees to grow, learn, and contribute to the brand's success. If you are an enthusiastic e-commerce professional passionate about beauty and digital marketing, we would love to hear from you! Join our team and help shape the future of beauty online.