Online Beauty Brand Strategist
Description
Online Beauty Brand Strategist
Company: Blossom Beauty Care
Location: Remote
Salary: $72,000 per year
About Blossom Beauty Care:
Blossom Beauty Care is a fast-growing beauty brand committed to providing high-quality, innovative skincare and beauty products that empower individuals to feel confident and radiant. With a focus on sustainability and inclusivity, Blossom Beauty Care aims to redefine the beauty industry by offering products that cater to diverse needs while promoting self-care. We seek an Online Beauty Brand Strategist to join our dynamic team and help elevate our digital presence and brand growth.
Position Overview:
The Online Beauty Brand Strategist will develop and execute comprehensive digital strategies that drive Blossom Beauty Care's growth in the competitive online beauty space. This remote position requires a blend of creativity, strategic thinking, and data-driven decision-making to enhance the brand’s online presence, engage customers, and ultimately increase sales. As part of the marketing team, you will play a key role in creating campaigns, building brand awareness, and growing our loyal customer base.
Key Responsibilities:
- Brand Strategy Development:
- Design and implement digital brand strategies to increase Blossom Beauty Care’s visibility and market share across various online platforms (e-commerce, social media, email marketing, etc.).
- Develop a consistent brand message that aligns with our inclusivity, sustainability, and quality values and effectively communicate these to our target audience.
- Analyze competitor brands and trends in the beauty industry to identify opportunities for differentiation and growth.
- Digital Marketing Campaigns:
- Planned, executed, and optimized paid and organic digital marketing campaigns on platforms such as Google Ads, Instagram, Facebook, Pinterest, and influencer networks.
- Collaborate with content creators, influencers, and affiliate marketers to generate content that resonates with the brand’s target audience.
- Monitor campaign performance, track KPIs, and adjust strategies to meet or exceed set objectives.
- E-commerce and Website Optimization:
- Oversee the e-commerce platform to ensure an excellent customer journey from product discovery to purchase, driving conversion rates and average order value.
- Work closely with the web development team to ensure the website is user-friendly, visually appealing, and optimized for SEO.
- Improve product listings, content, and imagery to enhance product appeal and customer experience.
- Social Media and Content Strategy:
- Create and execute engaging content strategies for social media platforms, including Instagram, TikTok, Facebook, and YouTube, that highlight the brand’s products, values, and community.
- Lead social media campaigns that promote new product launches, limited-time offers, and seasonal promotions.
- Foster community engagement by responding to comments, managing interactions, and creating meaningful dialogues with our audience.
- Analytics and Reporting:
- Utilize analytics tools such as Google Analytics, Shopify Analytics, and social media insights to measure campaign performance and website traffic.
- Regularly report on key performance indicators (KPIs) to track the effectiveness of brand strategies and campaigns.
- Make data-driven decisions to optimize strategies for better ROI, growth, and customer retention.
- Collaborative Teamwork:
- Work closely with the product development, graphic design, and sales teams to ensure consistent messaging and strategy alignment across all marketing channels.
- Provide insights and recommendations to improve product packaging, promotional materials, and other marketing assets.
- Participate in brainstorming sessions and contribute to the creative process for new product launches, special offers, and collaborations.
- Customer Insights and Market Research:
- Conduct market research to understand customer needs, preferences, and behaviors within the beauty industry.
- Use customer feedback, surveys, and online reviews to gather insights influencing future product and marketing decisions.
- Develop customer personas better to tailor campaigns and product offerings to specific segments.
- Brand Partnerships and Influencer Relations:
- Identify and build relationships with beauty influencers, bloggers, and digital creators to promote Blossom Beauty Care’s products.
- Negotiate and manage influencer contracts, collaborations, and promotional schedules.
- Ensure brand alignment with influencers to maintain authenticity and credibility in all partnerships.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 3-5 years of experience in brand strategy, digital marketing, or a similar role within the beauty or fashion industry.
- Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, SEO, SEM, etc.) and analytics platforms (Google Analytics, Facebook Insights, etc.).
- Proven track record of successfully managing and growing e-commerce businesses and brands, particularly in the beauty sector.
- Proficient in content creation and social media management, with experience in influencer collaborations and partnerships.
- Excellent communication, writing, and organizational skills.
- Ability to work independently remotely while collaborating effectively with cross-functional teams.
- Strong creative and analytical skills with a data-driven mindset.
- Knowledge of the beauty industry trends, products, and consumer behavior.
- Experience with Shopify or other e-commerce platforms is a plus.
Why Join Blossom Beauty Care?
- Innovative Environment: Blossom Beauty Care is committed to pushing the boundaries of beauty, embracing new ideas, and staying ahead of industry trends.
- Work-Life Balance: We offer flexible work hours and the convenience of working remotely from anywhere.
- Growth Opportunities: As a rapidly expanding brand, there is plenty of room for professional growth and advancement within the company.
- Competitive Salary and Benefits: Enjoy a competitive salary of $72,000 annually and opportunities for performance-based incentives.
Blossom Beauty Care is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply. If you're passionate about beauty and ready to take on a dynamic role in a growing company, we'd love to hear from you!